Turning strategy into action is a common leadership challenge. To do it effectively, colleagues need to be empowered to play their part. The Co-operative Bank knew that this started with effective internal communication, and asked me to bring their strategy cascade to life through a range of channels.
WHAT I DID
I presented the Leadership Team with creative ideas to turn a complex strategy into a simple, memorable plan for colleagues to buy into. The chosen route distilled an extensive executive briefing into four key strands: Rebuild, Reduce, Revitalise and Reinforce. This was followed with the creation of a detailed presentation explaining the underpinnings of each strand, after which I implemented a comprehensive communications plan to engage colleagues in the Bank’s direction. This involved event planning and delivery, intranet campaigns, e-mail cascades, commitment cards and leadership speechwriting. Following the communication cascade, colleague sentiment showed an unprecedented understanding of the new strategic direction for the Bank.