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CO-OPERATIVE BANK

Taking colleagues on the strategic journey
IDENTITY / DESIGN FOR SCREEN / COPYWRITING / INFOGRAPHICS
THE BRIEF

Turning strategy into action is a common leadership challenge. To do it effectively, colleagues need to be empowered to play their part. The Co-operative Bank knew that this started with effective internal communication, and asked me to bring their strategy cascade to life through a range of channels.

WHAT I DID

I presented the Leadership Team with creative ideas to turn a complex strategy into a simple, memorable plan for colleagues to buy into. The chosen route distilled an extensive executive briefing into four key strands: Rebuild, Reduce, Revitalise and Reinforce. This was followed with the creation of a detailed presentation explaining the underpinnings of each strand, after which I implemented a comprehensive communications plan to engage colleagues in the Bank’s direction. This involved event planning and delivery, intranet campaigns, e-mail cascades, commitment cards and leadership speechwriting. Following the communication cascade, colleague sentiment showed an unprecedented understanding of the new strategic direction for the Bank.

Co-operative Bank strategy 4Rs

‘The best roadshow we’ve ever had. Fantastic!’

Senior leader, Co-operative Bank

Co-operative Bank strategy 4Rs

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