THE BRIEF
Turning strategy into action is a common leadership challenge. To do it effectively, colleagues need to be empowered to play their part. The Co-operative Bank knew that this started with effective internal communication, and asked me to bring their strategy cascade to life through a range of channels.
WHAT I DID
I presented the Leadership Team with creative ideas to turn a complex strategy into a simple, memorable plan for colleagues to buy into. The chosen route distilled an extensive executive briefing into four key strands: Rebuild, Reduce, Revitalise and Reinforce. This was followed with the creation of a detailed presentation explaining the underpinnings of each strand, after which I implemented a comprehensive communications plan to engage colleagues in the Bank’s direction. This involved event planning and delivery, intranet campaigns, e-mail cascades, commitment cards and leadership speechwriting. Following the communication cascade, colleague sentiment showed an unprecedented understanding of the new strategic direction for the Bank.
‘The best roadshow we’ve ever had. Fantastic!’
Senior leader, Co-operative Bank
