UK Trade & Investment support British businesses to sell their products and services overseas. For their upcoming trade missions to Asia, they needed an identity that would promote what they do whilst being respectful to local markets and cultures.
WHAT WE DID
A UK map, icons representing the businesses on the trade mission, and local colourways and patterns were all combined to create eye-catching, instantly communicative brochure designs. These became a talking point on the missions, whilst being an easily adaptable visual language that could be commissioned for future visits to other destinations.