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Launching a radical new model for home care

In founding Wellbeing Teams, Helen Sanderson knew that she wanted something that didn’t feel like traditional homecare – because this wasn’t a traditional model.

Instead, she wanted something that captured vitality, vibrancy, and a new way of working. It needed to work effortlessly across different media, and to work with lifestyle photography that could bring it to life.

As well as an identity, Helen asked for animations, a website, and design for print and screen; in other words, an end-to-end service.


The new visual identity for Wellbeing Teams is created in a modular way. It represents the three areas of wellbeing that they focus on in their care and support for people, and it’s at this very intersection that real wellbeing happens. This is represented with a colourful, Venn-like diagram which has been animated to show the Wellbeing Teams philosophy.

I have also supported Wellbeing Teams to create their key messages, with which, in turn, I have created content for their website and marketing collateral. All this has resulted in a brand that has started to capture the imagination of its audiences: from people looking for care and support, to potential carers, council commissioners and policymakers in the social care sector.

‘What a terrific website – love the colours, layout, everything. It looks both friendly and professional.’

Care services commissioner at a local council

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